Technical: 01482 306710

General: 01482 242600

Contact Us

38 Springfield Way Anlaby

Hull,

East Riding of Yorkshire

HU10 6RJ

WHAT WE DID FOR JOHN GOOD SHIPPING

INCREASE IN ONLINE ENQUIRIES
INCREASE IN WEB TRAFFIC
INCREASE IN CONVERSION RATE

As part of the John Good Group, John Good Shipping are one of the UK’s largest and most experienced independent shipping agents. Operating for over 180 years, the freight forwarders have built up an excellent reputation for delivering bespoke services of a high quality.

We were delighted when they asked us to build them a brand new website off the back of all the other work we do for them. We’re proud to be able to contribute to the John Good journey.

 

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The Project

This website had to match the stature and ambition of the company. It needed to make a bold statement and position itself within the industry.

Opting for large images and clean space, we feel the brand has been heightened by the design. New features such as making online payments and sourcing products add to the modern feel of the site.

Skills Used

Design
Photoshop
WordPress

Who worked on the Project?

Amber & Adam

Ongoing Work

SEO

Having been given the brief to manage John Good Shipping’s SEO, we looked at the current on page optimisation combined with some keyword research. Whilst the company was already ranking 1st for variations of ‘Shipping Agent’ we delved even further and identified terms such as ‘Shipping Company’ & ‘Freight Forwarder’ were getting double, if not triple, the amount of search queries per month. Therefore, we started to tailor their SEO strategy based on these more heavily searched keywords which delivered an uplift in organic traffic to their website as John Good began to rank on the first page for the new search terms.