Following on from our previous blog, ‘Top 5 Methods for Converting Sales on Magento’, and assuming you’ve implemented the suggested changes to your Magento store, you will probably be expecting the sales to soar in. But like any Magento store, you will be have to compete for such sales. How you market your products and drive traffic to your store will be crucial to your business.
That’s why we’ve come up with some top Magento marketing tips to help boost visits and sales whilst increasing overall brand awareness.
1. Social Media Marketing – Gaining Brand Recognition for your Magento Store
As you are aware, social media can have a lot of sway when it comes to sales. If you get it right, it can prove a lucrative platform for any business. Deciphering which platform may be best for your business may take some deliberation and can cause debate, but if you have a Magento store, Facebook may be your first point of call, because you can now integrate your Magento product catalogue with it.
This means that marketing on Facebook just got easier. Finding new customers, building relationships and increasing visits and sales are the parameters that are being promoted.
Reaching the right people is crucial and the Facebook pixel can help to secure new customers by optimising adverts according to their behaviour and activity on your site. By connecting your product catalogue, dynamic ads can target customers with the products they’ve viewed on your site. The pixel also generates great reports too, allowing you to use the analytics to understand the sales and revenue that resulted from your ads.
2. Blogging – Adding Quality Content to Your Magento Store to Engage with Visitors
Blogging, in the form of quality reviews, showcasing your products or services and linking back to them, can earn visits and potential sales. Luckily, Magento can be integrated with WordPress, accommodating its useful and friendly blog posting ability.
It’s important to create blogs that are relevant, informative and somewhat persuasive. Ensuring that the reader remains engaged is one of the challenges. Therefore, the use of videos, images and other graphics can help to appease your audience by breaking up the text is recommended.
Creating outbound links, so that your readers can access any further information, or as a basis to support your claims, is advised too. This will also help with SEO.
Generating back links through the sharing and distribution of your blogs can also benefit. Sourcing forums, bloggers and vloggers, to boost the attention to your blog is a useful strategy. This way, they will travel further, giving a wider audience more access to your content. The links will be stored and drive traffic back to your site. Again, contributing to SEO rankings.
3. Email Marketing – Increasing Revenue for your Ecommerce Store
Email Marketing isn’t the newest method of marketing for a Magento store, however, depending on which email software provider you use, it can see significant ROI.
With most providers, code can be generated to place in to the back-end of your Magento to aid with the gathering of email addresses through data capture forms. The ability to then target that audience with thoughtful email campaigns not only provides an opportunity for traffic and sales but it keeps your brand in the consumer’s mind.
The ability to split-test campaigns is another advantage, allowing you to understand which sorts of emails perform better. Varying the content of your email, by doing more than simply showcasing your products, is advised. You must demonstrate that these emails are worthwhile and tempt potential customers to subscribe. Offering incentives can be a successful way of capturing more data.
4. Utilising SEO for your Magento or Ecommerce Store
New customer acquisition is an important part of ensuring your Magento store is performing at its best, and online is where the customers live in today’s market. Furthermore, it’s very rare these days that customers enter a URL directly into the browser. Therefore, search engines have become an everyday browsing tool to get the best answers they’re searching for. Subsequently, Search Engine Optimisation, or SEO, has become a basic part of a digital marketing strategy.
Getting to the top of Google is now one of the main requests a client asks us here at The Northern foundry. This is something that can dramatically transform not only your brand awareness but massively increase sales too. There’s no hiding the fact that Google has become the go-to search engine for the majority. A strategic plan to get you to the first page, above the fold, and then to that number one spot, is something that we can help with.
Ensuring that your main pages such as your home, category and product pages all have the correct meta data (title tags, H1, meta descriptions etc.) and on-page products descriptions are detailed in full. All of which are tailored around high performing keywords associated to your products to entice the customer to make the click from a search engine to purchase as seamless as possible.
There are many other facets that will help your SEO rankings in Magento too. Ensuring your product page URL’s are short and contain relevant keywords (brand/item e.g. Nike Trainers) can help the customer find your products more readily and they are also seen by Goolge as a higher priority page than those with longer URL strings.
Having a clean site, void of ill-used redirects & indexing the pages you need are also good practices for eCommerce SEO.
Amasty has an abundance of Magento extensions that helps with layered navigation, an SEO Tool Kit, Page Speed and more.
Google has so many indicators as to why sites rank higher than others. Brian Dean of Backlinko discusses the key parts to best SEO practice within eCommerce here:
5. PPC for Magento
Whilst SEO is a more organic way to acquire visitors/customers to your website, Pay-Per-Click (PPC) is another avenue to market your Magento store more effectively. Like the successful campaign by Ronseal a few years back: it does exactly what it says on the tin; you only pay once a user has clicked on your ad.
Through Search, Shopping, Display or Remarketing, there are other avenues to increase visits/sales to your Magento eCommerce site. Whilst SEO requires a lot of strategic planning and patience, Search PPC enables you to bid your way to the top of the search engines. However, to think a big budget will get you there then I’m afraid you’re mistaken. You still need to be wary of Quality Score to ensure your cost per click (CPC) is as low as possible.
Another way to increase conversions is through Shopping. This channel puts your product directly in front of the customer on SERP’s (search engine results pages) and entices the user to click on your product, with the eventuality that they will make a purchase.
Search and Shopping are essentially inbound methods (people searching for your products), whereas Display can target a wide audience – visible on websites that have ad space. This is where you can reach potential customers on a wider level and increase brand awareness. Furthermore, remarketing also enables you to serve ads to customers that have already visited your website. This can be achieved through generic, well-crafted generic display ads, or, via dynamic ads which displays the product a customer has actually viewed on your website.
Having an eye-catching Magento store isn’t enough in today’s market. You need to keep on top of all the marketing channels available to ensure you’re driving traffic to your site and then converting these visitors into loyal customers. The above tips are just a few ways that can increase your bottom line. However, there are a whole raft of marketing services available at your disposal.
Get in touch with us today and see where we can take your Magento store!