Good Travel Management boast over 120 years’ experience within the travel sector and have made incredible advances over the last decade. With ambitions to become the UK’s leading corporate travel company by incorporating new technologies and solutions, we were more than excited when tasked with modernising the company’s image by completely overhauling the branding and website.
The idea was to portray the brand to be a forward thinking travel organisation. Therefore, we included a dropper to indicate the modern way of mapping travel destinations alongside a vibrant colour transition representing the growth and ambition of the company. Keeping it simplistic with soft, curved fonts allowed the approachable and professional values of old to emerge alongside the new, modernistic approach – much like the website with a corporate, professional feel whilst showing the traditional values of the company.