INCREASE IN ONLINE ENQUIRIES
INCREASE IN WEB TRAFFIC
INCREASE IN CONVERSION RATE
As part of the John Good Group, John Good Shipping are one of the UK’s largest and most experienced independent shipping agents. Operating for over 180 years, the freight forwarders have built up an excellent reputation for delivering bespoke services of a high quality.
We were delighted when they asked us to build them a brand new website off the back of all the other work we do for them. We’re proud to be able to contribute to the John Good journey.
Having been given the brief to manage John Good Shipping’s SEO, we looked at the current on page optimisation combined with some keyword research. Whilst the company was already ranking 1st for variations of ‘Shipping Agent’ we delved even further and identified terms such as ‘Shipping Company’ & ‘Freight Forwarder’ were getting double, if not triple, the amount of search queries per month. Therefore, we started to tailor their SEO strategy based on these more heavily searched keywords which delivered an uplift in organic traffic to their website as John Good began to rank on the first page for the new search terms.