6 Reasons to Migrate to Magento 2
We have some big news…we’re expecting. Expecting that since the announcement of Magento 2 (hard release) in November 2015, the Magento community will’ve been be torn. Some dismayed at the mere thought of replacing their Magento 1 with an imposter, whilst others will be ready to ride the wave to new, shinier and happier shores (like us).
With around 28% of the worldwide web market share, we would expect Magento to see an increase in this figure over the next few years, as Magento 1 gradually phases out in 2018. Naturally, this will include the millions of Magento 1 stores that transition to Magento 2, but new brands and businesses too, in search of a better store platform.
Why are we so confident of this? Well, we’ve explored some of the new features and their benefits to justify our self-assured attitude.
Magento 2 – Beneficial or Superficial?
The sceptic rationalists amongst us will be dismissing the need to embark upon the offerings of Magento 2, as Magento 1 ‘works just fine’. But this isn’t your typical sequel. It’s not the next one in the series for the sake of it. This isn’t a ‘Lost’ Box-set.
Despite the early releases being expectedly buggy, over the last 6 months (coinciding with the most recent update: Magento 2.1.3) Magento have ironed out these early issues and here’s how…
1. Overall Improved Performance
The stats are in and Magento is 20% faster than its predecessor Magento 1. This is great news, considering how nowadays people have little patience. Faster site speed dramatically impacts upon sales and SEO, so it’s a game changer to say the least.
Full page caching built in to the platform allows pages to load a lot quicker. We’re talking 1-2 seconds, instead to the 5-10 seconds for non-caching pages. It also allows for faster coding and therefore faster processing. Plus, because it can handle more catalog pages without slowing down, it makes it much more scalable for larger websites. Essentially, it employs Usain Bolt’s speed with Mo Farrah’s performance capabilities.
2. Checkout Success
We know that a lot of Magento store owners have had to adapt their checkout process, in the past, with ambitions of making it more user-friendly. However, the checkout process for Magento 2 has been streamlined for a more intuitive checkout process.
The objective is to make the customers go from cart to completion as swiftly and smoothly as possible, creating a better shopping experience and a likelihood for repeat custom. With plentiful options for customisation and less total steps, (in terms of customer information), the completion and purchase has sharpened; reducing the abandon cart rates whilst increasing conversions simultaneously.
Another one of the ways in which Magento 2 has combatted the issue at the checkout is by offering up a faster checkout for existing customers. Creating an account got smarter too with a one-click account from the order thank you page.
3. Important Integrations
Magento 2 has conformed and joined the popularity contest by integrating the likes of Apple Pay, PayPal and Braintree as part of the package. This will no doubt please the crowds; familiarity with such payment gateways is key for repeat custom. This coincides with Worldpay and Cybersource integrations, allowing the security conscious peace of mind.
4. Admin Interface
Designed with those mindful of the time spent managing an online store, Magento 2 have made the entire operation easier. Anybody can do it.
Administrators are now able to customize the admin panel effortlessly. It now includes a simple drag and drop editing suite, so there’s no need for extensive coding knowledge if you want to modify the aesthetics and appearance. Personalising it means your people can access the important stuff quicker, increasing overall productivity. Creating and importing products is easier and swifter than before, too. Simply because the API is better. It’s more functional, now.
5. Mobile Friendly
Mobile mania. Everybody’s got one, and because they’re so smart, we are using them more frequently than any other device to fulfil our shopping addictions.
Magento 2 has prioritised mobile responsiveness in its core platform. It is key to sales, after all. New themes designed with optimum responsiveness for mobile and tablet, integrated video, SEO friendly are all ways in which Magento have improved the look and functionality on mobile devices.
However, the biggest benefit must be the front-end addition. The admin panel is now touch-screen friendly, so the ability to manage your store on the move is real. Very real.
6. Upgrading Extensions
In your mind, you may be thinking that this is going to be a headache. Re-building your favourite extensions and converting them to the Magento 2 platform may seem quite daunting. Obviously, you’ll want to do it, otherwise if extensions aren’t upgraded, customers may jump ship.
Fear not. There’s no need for the Neurofen. We have the talent in that department to assist with any transitions you may require. Whether it’s modifications to email marketing extensions, security, or payment gateways, let us assess it and implement it so that you’re still getting the best out of your current extensions on a new improve Magento 2 platform.
Magento 2- When is it time to change?
Originally, Magento was purposely built as a flexible platform. With a large community sharing solutions, this really was its USP. It could be argued as the main reason for its popularity.
That being said, sometimes the flexibility hindered the user-friendly nature of it. Magento didn’t have all the tools ‘straight out of the box’. Third-party companies had to come up with the missing elements that most online stores needed. Whereas now, Magento 2 has addressed many of these standard expectations and included them as part of the package.
Although there may be a reluctance from some Magento 1 store owners to venture over to the new platform, with concerns about re-builds, new features to comprehend and an effort to familiarise themselves with it all, the time is now.
The 9 months or so of waiting are nearly up, the due date is upon us. It’s time to start getting use to the idea of a new arrival. The sooner you begin to embrace magento 2, the quicker you’ll reap the rewards, rather than falling behind.
The intention, or development of Magento 2, was to improve the ecommerce world. Providing a better experience for customers and users by propelling these factors to the forefront of their intentions, Magento have introduced a platform to better enable businesses to grow. And they’ve still maintained their identity by keeping it flexible.
With easier site maintenance, larger scalability and a quicker route to market, Magento 2 will improve your conversions. The fewer clicks at the checkout and single click account will improve the user experience and prompt a return. Not forgetting that the general administration is smarter and quicker, saving you time and money too.
So, hopefully we’ve managed justify our earlier self-assuredness as to why we believe Magento 2 is the way forward, and how now is the time to be considering the switch.