01. What’s the word?
Keywords
We want your keywords, not because we’re expanding our vocabulary up here, but because we want to research them and find out if they’re actually what people are searching for. If they are, we can begin to implement them within and across your site. If not, we’ll recommend the keywords you should be building your SEO strategy around.
02. Digital data descriptors
Meta Data
This is the thing that appears beneath your page titles on search engines. It’s also the stuff behind every image on your site and all the other bits in-between. Thorough workmanship on these things, by featuring keywords and what not, really pays off. Without such thoroughness, the useful data won’t really exist, therefore it can’t be crawled by search engines.
03. say it how it is
Blogging
Believe it or not, blogs are almost as popular as Yorkshire puddings, nowadays. Similar to the way Yorkshires’ can complement almost any element of a Sunday roast, blogs can adapt themselves to any topic, situation or industry and help boost your SEO.
04. Break the internet
Social Media
A single social media post can be like a great northern rail journey in that it carries a load of people, travels rather far, delivers on time and can, of course, create a very memorable experience. It can also be a major contributing factor to your SEO strategy too.
05. bring it on back
Back-links
Generally, the more you have, the better. However, back-links carry more value when they’ve been requested on sites that benefit or suit your line of work. This way, people who have an attachment or interested in your sector are more likely to find them. The sharing of blog posts and other elements of your site can boost your back links too.
